Community Survey · 2026

What's actually broken in sustainable fashion?

We're building Tenderish to be the most honest resource in sustainable fashion. But we need to know what you actually struggle with — not what we assume. 6 questions. Takes 5 minutes. Your answers shape everything.

Your email is optional and never shared or sold
Aggregate results will be published publicly
Responses directly shape what we build next

Question 0 of 6

Question 1 of 6

What are your biggest challenges with sustainable fashion?

Select all that apply.

✓
I can't afford most sustainable brands
The price gap between ethical and fast fashion feels too wide
✓
I don't know which brands are actually sustainable
There's too much greenwashing and not enough honest information
✓
I don't have time to research every purchase
It's exhausting trying to verify claims on my own
✓
Certifications and labels are confusing
GOTS, B Corp, OEKO-TEX — I don't know what any of it means
✓
Sustainable options aren't stylish enough
I don't want to sacrifice style for ethics
✓
I can't find sustainable options in my size or style
Sustainable fashion still feels exclusive or narrow
✓
I struggle to know if secondhand / vintage is worth it
Thrifting can be time-consuming and overwhelming

Question 2 of 6

Which sustainable brands do you already know or shop?

Type brand names and press Enter or comma to add them. Leave blank if you're not sure.

e.g. Patagonia, Pact, Allbirds, Everlane, thredUP — any brand that comes to mind, sustainable or not

Question 3 of 6

What's your typical monthly budget for clothing?

This helps us recommend brands at the right price point.

< $50 Minimal
$50–150 Occasional
$150–300 Regular
$300+ Investing

Question 4 of 6

How do you currently discover sustainable brands?

Select all that apply.

✓
Instagram / TikTok
✓
Word of mouth / friends
✓
Google searches
✓
Reddit / forums
✓
Newsletters / blogs
✓
YouTube / podcasts
✓
I mostly don't — it's hard
✓
Pinterest

Question 5 of 6

What do you feel is missing when it comes to transparency from fashion brands?

Be as specific or as general as you like. This is the question we most want your honest take on.

Question 6 of 6

Want to hear what we find?

We'll publish a full report of the survey results. Drop your email and we'll send it to you when it's live — plus early access to guides as we publish them.

🌿

Thank you for
sharing.

Your answers are in. When we publish the full community report, it'll include honest data from people just like you. That's how we keep this space real.

← Back to Tenderish

Share it with your community — the more responses we get, the more useful the data.